- The Best Way to Find a Better Credit Card
- by CreditCards.com
- launched December 29, 2011
Assignment ends in:
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Days
05
- :
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Hours
01
- :
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Minutes
33
- 477 creators have accepted
- 12 submissions
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- Guaranteed 1 purchase of $7,500
- Guaranteed $1,500 in cash awards
Assignment Summary
So you realize it's time for a better credit card; a card that gets you more. But with all the fine print and options how there, how do you best make that decision? Enter CreditCards.com. At CreditCards.com they help consumers make better choices about credit cards.
Here's the problem: consumer awareness/knowledge about CreditCards.com is low. The perception may be that CreditCards.com is for people with poor credit. That however, is not the case. CreditCards.com is a place for prime credit card prospects to get help in their search for a new credit card or to better manage their existing credit cards. Your goal will be to get these consumers to CreditCards.com through a direct response TV ad.
Videos should be :30 seconds long and must drive consumers to visit the website. Make sure your spot is friendly, sincere, conversational and direct. If you use humor make sure it is appropriate for the target audience outlined in the creative brief.
The viewer should walk away from the ad with this key insight: CreditCards.com empowers me with all of the information I need to find and apply for the card of my choice. I could be getting more – more rewards, more cash back, a lower rate.
Please note: You cannot show/mention/refer to actual bank/card/network brands, even in the context of a screenshot of the CreditCards.com website. If you use the credit card art supplied in the asset tray, please replace the network logos (VISA/MasterCard/American Express) with the appropriate bug. The bug files are titled WZA-Bug.png and MajorCard Bug.png and are located in the asset tray as well.
As always, please read the creative brief and assignment guidelines for all the details.
Deadline: February 27th, 2012
Here's the problem: consumer awareness/knowledge about CreditCards.com is low. The perception may be that CreditCards.com is for people with poor credit. That however, is not the case. CreditCards.com is a place for prime credit card prospects to get help in their search for a new credit card or to better manage their existing credit cards. Your goal will be to get these consumers to CreditCards.com through a direct response TV ad.
Videos should be :30 seconds long and must drive consumers to visit the website. Make sure your spot is friendly, sincere, conversational and direct. If you use humor make sure it is appropriate for the target audience outlined in the creative brief.
The viewer should walk away from the ad with this key insight: CreditCards.com empowers me with all of the information I need to find and apply for the card of my choice. I could be getting more – more rewards, more cash back, a lower rate.
Please note: You cannot show/mention/refer to actual bank/card/network brands, even in the context of a screenshot of the CreditCards.com website. If you use the credit card art supplied in the asset tray, please replace the network logos (VISA/MasterCard/American Express) with the appropriate bug. The bug files are titled WZA-Bug.png and MajorCard Bug.png and are located in the asset tray as well.
As always, please read the creative brief and assignment guidelines for all the details.
Deadline: February 27th, 2012
Activity
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ootb accepted this assignment
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Today
jon2330 downloaded assets for this assignment
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Dan Svizeny commented on the media Finding Your Perfect Card
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Dan Svizeny liked the media Finding Your Perfect Card
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Dan Svizeny approved the entry Finding Your Perfect Card for the The Best Way to Find a Better Credit Card Assignment
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Today
Gabi Chennisi accepted this assignment
This looks great!
How do I get involved?
How do I get involved?
- 1. Accept this assignment
- 2. Read the Creative Brief and Download the Assets
- 3. Work your Movie Magic
- 4. Upload & Submit Your Video
- 5. Get Noticed by Big Brands
Creative Brief
TownHall: The Best Way to Find a Better Credit Card
Thank you for joining this assignment for CreditCards.com, Inc!
This is the Town Hall. It's where you can ask questions, leave comments or chat with your fellow creators. This is also where we'll make announcements and list award winners. Keep track of this conversation by checking back in from time to time or subscribing to the RSS using the link on the right.
Good luck! We hope to see your amazing work soon. Thank you again for participating in this project, we appreciate your hard work and creativity.
Please remember: our brand clients ask that you refrain from uploading your commercials to other video sharing sites. If you want to share your work, please use the Share options (link, embed, etc) found below each video. Thank you!
This is the Town Hall. It's where you can ask questions, leave comments or chat with your fellow creators. This is also where we'll make announcements and list award winners. Keep track of this conversation by checking back in from time to time or subscribing to the RSS using the link on the right.
Good luck! We hope to see your amazing work soon. Thank you again for participating in this project, we appreciate your hard work and creativity.
Please remember: our brand clients ask that you refrain from uploading your commercials to other video sharing sites. If you want to share your work, please use the Share options (link, embed, etc) found below each video. Thank you!
started by
CreditCards.com
on December 22, 2011 3:42:45 PM
( edited by Monica O on December 29, 2011 7:36:07 AM )
on December 22, 2011 3:42:45 PM
( edited by Monica O on December 29, 2011 7:36:07 AM )
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CreditCards Dot Com "Pick and Choose"Searching for a credit card that fits your needs shouldn't be so hard.
submitted to the The Best Way to Find a Better Credit Card Assignment
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CreditCards.com (Like Mother, Like Daughter)Whether it's travel rewards, balance transfers, cash back, or low-APR, CreditCards.com will help you find the card you are look...
submitted to the The Best Way to Find a Better Credit Card Assignment
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ChoicesCreditCards.com can help you make an important choice in your life.Music by:"THINGAMAJIG" by Jason Shaw (http://audionautix.com...
submitted to the The Best Way to Find a Better Credit Card Assignment
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Credit Cards. Com Commercial Entry ContestHere is my entry to the Credit Cards.com contest hope ya'll like it.
submitted to the The Best Way to Find a Better Credit Card Assignment
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Blank ContractSpot for Credicards.com. A sleezy banker tries to get a woman to sign a blank credit card contract.
submitted to the The Best Way to Find a Better Credit Card Assignment
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Love & NaggingOne of these men used CreditCards.com...and of these men didn't..Yes, I know it's about a minute long, but if it gets purchased...
submitted to the The Best Way to Find a Better Credit Card Assignment
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